Texts live in the same campaigns list as email and go to the same lists and segments, narrowed to people who opted in to texts with a number.
Registration
Every brand that texts in the US registers with the carriers before its first message. Order and shipping texts and marketing texts register separately, and what a brand can send depends on what it sells. TellySend handles the registration and tells you up front what your brand qualifies for.
Consent belongs to the number
- Opt-in comes from an unticked checkbox with the carriers' wording. Only a ticked box grants consent, and the wording is saved with the submission.
- A later order with a different phone keeps texting the number that opted in. Editing a number ends its consent.
- STOP, or any reply that plainly means it, turns texting off at once. START brings back only people who opted in before.
Sending rules
- Quiet hours: texts go out between 11am and 8pm Eastern. A campaign scheduled outside waits.
- Your brand name and "Reply STOP to opt out" are added if missing.
- Credits are debited per batch; refused texts are refunded. Out of credits pauses the campaign until a top-up.
- A daily text limit applies across all of an account's brands.
Links and revenue
Every link becomes a short link on a neutral domain. The redirect counts the tap, and the visit carries a code through to the order, so text revenue is counted only when the order came through a text's link or code. It's reported separately from email.