A campaign is a single email (or text) to a list, a segment or everyone opted in. Building one is three steps: Recipients, Message, Review.
Review before send
- Every link a reader could click is fetched. A page that returns not-found stops the send.
- Recipient count, sender and domain alignment, subject, preview text and the sending cap are checked on the Review canvas.
- A deliverability risk check reads the copy for claim language and spam triggers.
- A test send goes to you first.
Scheduling and pacing
Campaigns schedule to the minute in the brand's time zone. Big lists can drip a set number per day, so a new sending domain never gets blasted, and a drip that hits a Smart Sending hold comes back on the next tick instead of skipping people.
Smart Sending
Every brand has a fatigue window (16 hours by default). A campaign won't hit someone who just got a flow email, unless that campaign is set to ignore the window on purpose.
After the send
The report shows delivered, opened and clicked, unsubscribes and complaints, the orders the campaign drove (confirmed and likely), revenue per recipient, and a campaign score that blends list health with confirmed revenue.