A flow is a sequence of emails (and texts) that starts when something happens in your store and runs on its own. TellySend ships five for every brand and runs them from day one.
The five flows
- Welcome series: starts when a contact is created. Three emails over the first week, with the first-order code only in these emails.
- Browse abandonment: starts when a known customer views a product and leaves. The email shows everything they looked at in the last two days, minus anything they already bought.
- Added to cart: starts on the add, waits an hour, shows the cart. A second email a day later can carry a code.
- Abandoned checkout: starts when someone reaches checkout and leaves. Three emails over three days.
- Post-purchase: starts on an order. A thank-you, the lineup, then a restock nudge. Repeat buyers enter it again.
How a flow is built
A flow is a graph of nodes: a trigger, emails, waits and conditional splits. Splits can check whether the person placed an order since entering, what they bought, or which list they're on. Each email node carries its own design, subject and preview text, and reports its own sends, opens, clicks and orders.
Exits and hand-offs
- Exit on purchase: checked before every step, so nobody gets a cart reminder for a cart they already bought.
- Deeper intent wins: browsing hands off to cart, cart hands off to checkout. One conversation per customer, always the deepest one.
- Restart on re-trigger: a repeat order restarts post-purchase instead of being ignored.
- Once-ever flows: a welcome series can be set to never re-enroll the same person.
Hold, don't drop
If a flow email would land inside a contact's Smart Sending window (because another email just went out), TellySend holds it and sends it when the window clears. Most platforms skip it. A held email is not a lost one.
Consent
Flows can require marketing opt-in at entry and again at send. A person who isn't opted in exits at the door with a single record, instead of being dragged through every step as a skip.