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Sending domains and warm-up

Each brand sends from its own subdomain with SPF, DKIM and DMARC, warmed up from the most engaged customers over about a month.

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Every brand gets a sending subdomain like send.yourbrand.com. It's separate from your main domain, so email reputation never touches your website, and it belongs to you.

Setup

  1. TellySend generates the records: SPF, DKIM, a tracking CNAME, two MX records and a DMARC record.
  2. A public setup page lists them with copy buttons, so whoever manages your DNS can paste them in without a login.
  3. Verify, then turn on secure click tracking once the tracking certificate is active, so links never show a security warning.

Warm-up

A new domain starts around 50 emails a day and roughly doubles every three days, sending first to recent buyers and openers. Campaigns that exceed the day's allowance are held, not blocked, and a drip walks a big list a batch a day inside the cap.

What's in every email

Your business name and postal address, a disclaimer line, a permission reminder and an unsubscribe link, added at send so no design can forget them.

Questions

Who owns the domain?

You do. It's a subdomain of your own domain. If you ever leave, the records are yours to remove.

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