TellySend credits an order to the last email or text the buyer touched in the five days before it, then grades the evidence.
Confirmed
- The buyer clicked a link in that email or text and bought (a signed token rides the link to the order).
- The buyer used a discount code that exists in that email, and the code was sent to them.
- A tracked click on the credited email within five days.
Likely
The buyer received or opened an email before ordering, with no click and no code. It might have helped. An email that was delivered but never opened only counts if it arrived at least a day before the order, so a welcome email landing mid-checkout doesn't get the sale.
Codes
- A code mapped to one email confirms that email's sales.
- A code that rides several emails credits the one most recently sent to the buyer.
- Prefix codes (one-off codes like WELCOME-XXXX) credit the email that actually went to that person.
- Codes that never appeared in any email, like affiliate codes, stay other-channel.
Email vs text
Orders attributed to a text are counted as text revenue and excluded from every email number, so the two channels never claim the same sale.