It usually arrives as a short email: your account has been disabled for violating the acceptable use policy. Klaviyo's policy says you may not use it to offer prescription medications or pharmaceutical products, and that is the line peptide stores get shut off under even though peptides aren't named. Flows stop mid-sequence, scheduled campaigns never go out, and your signup forms quietly stop collecting.
Appeals for a category ban rarely work, because nothing you did was a mistake. The useful move is to protect the list and get email running again somewhere that accepts what you sell.
The first hour
- Ask for a full data export in writing: profiles, consent status, lists, segments and events. Do it before the account is closed for good.
- If you can still log in, export everything yourself right now. Profiles with consent first, then lists and segments.
- Screenshot your flows. The timing and logic took months to tune and you will want them when you rebuild.
- Take down or swap the signup forms on your site. A form wired to a disabled account collects nothing, so every signup from here on is lost.
The first day
Your buyers are not gone. Every customer who ordered lives in your store, WooCommerce or Shopify, usually with whether they agreed to marketing. Pull that export too. The people you are most likely to lose are newsletter signups who never bought, because they often existed only in Klaviyo.
Keep the consent records, meaning when and where each person signed up. If a new platform or a mailbox provider ever asks you to show permission, that record is the answer.
Pick the next platform carefully
Moving to another mainstream platform often just restarts the clock. Brevo now bans peptide products by name, including ones labeled research use only. Omnisend's policy covers drugs for research purposes. Mailchimp, HubSpot and ActiveCampaign all have pharmaceutical or drug rules that can be applied to you. We keep the full list, with links to every policy, on our guide to which email platforms allow peptide brands.
Before you move, email the new platform's support, say exactly what you sell, and keep the written reply.
The first month: come back slowly
The worst thing you can do after a ban is upload every contact into a new account and send to all of them on day one. A new sending domain has no reputation, and a big cold send from it looks exactly like spam to Gmail and Outlook.
- Send from your own sending subdomain, like send.yourbrand.com, with SPF, DKIM and DMARC set up, so your reputation is yours and moves with you next time.
- Start with your most recent buyers and anyone who opened in the last 30 to 60 days.
- Raise volume over a few weeks. Watch bounces and complaints, and slow down if they climb.
- Rebuild the money flows first: welcome, abandoned checkout and post-purchase.
- Keep the copy in research-use language. No dosing and no health claims.
A warm-up like this takes a few weeks. At the end of it you're sending to your engaged list from a domain you own instead of one you rent.