A brand-new sending domain has no history, good or bad. Gmail, Outlook and Yahoo decide where its mail goes by watching how people react to the first sends. Send a big list on day one and most of it lands in spam, and the domain carries that start for weeks.
The schedule
We start a new domain at about 50 emails a day and double roughly every three days, sending only to people who opened or clicked recently. Most lists get to full volume in about a month.
- Days 1 to 3: about 50 a day
- Days 4 to 6: about 100 a day
- Days 7 to 9: about 200 a day
- Days 10 to 12: about 400 a day
- Days 13 to 15: about 800 a day
- Then keep doubling every few days until you reach your full list
Who goes first
Your most recent buyers and anyone who opened or clicked in the last 30 days. They open, and opens tell the mailbox providers the mail is wanted. People who haven't engaged in months go last, if at all.
Coming from a ban? Export your recent openers and clickers from the old platform before you lose access. They are the best warm-up audience you have.
When to slow down
- Hard bounces climb: stop and find out where those contacts came from before you send again.
- Spam complaints show up: hold the volume and look at who's being mailed and how often.
- Opens drop sharply from one day to the next: that's often a sign of spam-folder placement.
Set it up right first
Send from a subdomain like send.yourbrand.com, not your main domain, with SPF, DKIM and DMARC published before the first send. Give the subdomain a real From name and an address people recognize, and keep the same one throughout.
TellySend runs this ramp automatically for every new domain, so a campaign can't go past the day's limit by accident. Big sends are paced a batch a day until the domain is ready for them.